Understanding that social media is one of the most important factors when it comes to running a successful business and generating sales, could possibly be one of the very first keys of success.
You’d never believe it, but once upon a time, social media was considered as either a waste of time or a fad, something that will wear out and not last long. To the shock of many, however, there has been a massive hype around the creation of social media, as well as the evolution of it in the past, little over a decade. If you think prior 2005, looking back now, the internet was considered a mess. It was as basic as you could ever imagine and never in the human race’s wildest dreams would one ever have thought there would be a whole new industry of jobs created that revolves around platforms and networks such as Facebook, Instagram, YouTube, LinkedIn and the very popular Snapchat. Even more so that companies all around the world would require these platforms to be successful. Never in a million years.
That’s the magic of the internet and understanding why you need someone such as a Social Media Manager is extremely important. That is, if you want a successful business.
The duties, responsibilities and importance of a Social Media Manager
Social Media Managers have a big, yet creative task at hand when it comes to their responsibilities and line of work. It includes the following.
- The creation of a social media strategy that works
The number one and probably most important responsibility of this position is concluding what works for the relevant company or business. They not only have to focus on the right activities and channels but create a user persona to target and help their team grow, as well as reach their goals.
These include creating a social media strategy, planning social media campaigns, working with internal stockholders, creating a budget for all social media activities and recruiting, as well as managing the social media marketing team for the organization. They also have to manage any changes that may occur, allow for social media to be adopted into social culture and work well with other marketing branches to further promote the brand.
The implementation of social media
After planning your social media strategy and executing it perfectly, you need to measure its results. This includes an increase in leads, awareness and sales. All these numbers will allow the social media manager to evaluate performance. His/her scope of work furthermore includes the various fields of KPI’s, which includes the following:
- Brand advocacy
- The Management blogging outreach
- Building a brand-ambassador network
- Managing the presence in social networking sites
- Managing social media campaigns, as well as daily activities
- Writing editorial content
- Engaging in queries
- Creating and uploading content
- Seeding content into social networks.
By looking at what it takes to be a Social Media Manager, it involves an incredibly broad scope of work and is noticed as a competitive management position, one that the haters have absolutely nothing on. This is actual work.
