There is a big similarity when it comes to comparing digital marketing an SEO. In fact, that’s what makes it a bit strange to compare as digital marketing is recognized as the main frontier that represents SEO as a tactic, rather than the two being able to compare as two different entities of marketing. Digital marketing thus consists out of various tactic which apart from Search Engine Optimization, also include things like social media marketing, email marketing PPC, Content marketing and much more.
In some instances, digital marketing and SEO are considered to even be the same thing as they pretty much deliver the same function when it comes to marketing. According to digital marketers that can perform all forms of marketing, SEO specialists are also expected to be able to perform a little bit of all types of marketing and can thus even be referred to as integrated digital marketing.
The Difference Between Two Marketing Dynamics
In some cases, it’s genuinely difficult to find a lot of relevant differences between digital marketing and SEO as both at the end of the day, performs the exact same functions and has the same set of skills when it comes to advertising and marketing. These two tend to have the same set of skills but use different titles for both marketing purposes and a sense of clarity.
An SEO specialist has a unique set of skills that allow him/her to improve and optimize the potential rankings on a website for a brand to grow and evolve. This type of specialist will thus use a variety of SEO strategies and practices that will help divert the focus of marketing to increased traffic to the given site.
A Digital marketer will be the entity in charge of managing an SEO campaign which will include several areas of which SEO can be used for. SEO specialists will use a lot of different strategies on campaigns such as email marketing, content marketing, mobile marketing and the biggest of all, social media marketing. A digital marketer, on the other hand, will use many other sources of that includes SEO, as well as more traditional marketing methods which include TV advertisements, billboards, radio and brochures.
The ultimate difference between the two merely includes the fact that the SEO professional performs his/her work in creating organic visits to the relevant brand, whereas a digital marketing professional works towards increasing the overall online presence of the given company or brand. Digital marketing thus covers far more factors of marketing than that of an SEO campaign.
The similarities of digital marketing and SEO are nearly the same, which often confuses people and makes it difficult to distinguish the difference between the two.
