Most organizations are moving to the digital world and are trying to set up a digital presence. The biggest hurdle is that you soon start to realise that getting in new customers is a huge problem. Growing organically is an issue for most small time businesses don’t know the ins and outs of the digital marketplace. If this is where you are then the next step is to hire an SEO firm or a specialist to overcome your issues and establish yourself in the digital marketplace. We have come up with a list of key traits that your specialist needs to have to help you reach your targets.
- Experience: Every Tom, Dick and Harry is parading online that he or she is a seasoned SEO professional. The problem is that that unlike other services, SEO does not have a governing body that certifies people. The only way to know whether you have the right specialist with abundant experience or if it is just someone doing SEO for quick cash is to look at their experience and the kind of clients that they have served in the past. Most SEO specialists will have case studies that show you the sort of techniques that they have employed in different cases. But more important than case studies is client testimonials; ensure that you get in touch with at least one of their previous customers to understand the experience that they had with the SEO specialist.
- Strategic: A good SEO specialist will understand the importance of understanding the business and then employ SEO techniques to attain success. An SEO “Enthusiast” on the hand will go for a trial and error method. Once they find a method that worked for them at one gig, they will utilise till that technique burns out. In those cases, you will see that there is a small improvement in your targets, but there is a gulf of difference between that and what a good SEO specialist can do for you.
- Passion: Search Engine Optimisation among other digitally based careers can soon become a chore if people start stagnating. It is important to stay up to date and to maintain passion. So when you go out and hire a specialist, ensure that their attitude matches up with their portfolio. Someone who’s burnt out is not going to be on their toes to deliver the level of results that you deserve.
